Privacy policy

Last updated: 15 August 2026

DECERLE (a trading name of Don Collective) operates this website and online store, together with the related content, features, products, tools and services that form part of your shopping experience (collectively, the "Services").

Our online store is powered by Shopify, which provides the e-commerce technology that enables us to offer our Services to you.

This Privacy Policy explains how DECERLE collects, uses, stores and shares your personal information when you visit our website, make a purchase, use our Services, communicate with us or otherwise interact with DECERLE.

Don Collective is the data controller responsible for the personal information processed by DECERLE.

Where this Privacy Policy and our Terms of Service conflict in relation to the collection, use or processing of personal information, this Privacy Policy will take precedence.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that your personal information may be collected, used and shared as described below.

Personal Information We Collect

"Personal information" means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymised or de-identified so that it can no longer reasonably be associated with you.

Depending on how you interact with DECERLE, we may collect and process the following types of personal information:

  • Contact information — including your name, billing address, delivery address, telephone number and email address.
  • Payment and transaction information — including payment method, transaction details, payment status and payment confirmations. Payment information may also be processed directly by our payment providers.
  • Account information — including your username, password, account preferences and settings where you choose to create an account.
  • Order and shopping activity — including products you view, purchase, add to your basket or wishlist, as well as information relating to returns, exchanges, cancellations and previous orders.
  • Customer service information — including information you provide when contacting us with a question, return request, complaint or other customer service enquiry.
  • Device and technical information — including your browser type, device information, network information, IP address and other online identifiers.
  • Website usage information — including information about how you browse and interact with our website and Services.
  • Marketing preferences — including your preferences regarding promotional communications and, where applicable, your interaction with marketing messages.

Where We Get Your Information

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe to communications, contact our customer service team or otherwise provide information to us.
  • Automatically when you browse or use our website, including through cookies and similar technologies.
  • From service providers that process information on our behalf to help us operate our online store and provide our Services.
  • From business, advertising or technology partners where permitted by applicable law.
  • From other third parties where you have authorised the sharing of your information or where another lawful basis applies.

How We Use Your Information

We use personal information only where we have an appropriate legal basis for doing so.

Depending on how you interact with DECERLE, we may use your information for the following purposes:

Providing Our Services

We process information where necessary to fulfil our contract with you, including to:

  • Process and confirm orders
  • Process payments
  • Arrange shipping and delivery
  • Provide order updates
  • Manage returns, refunds and exchanges
  • Maintain customer accounts
  • Provide customer support
  • Remember certain preferences
  • Manage reviews and other store functionality

Improving DECERLE

We may analyse how customers use our website and Services to improve the performance, functionality, product offering and overall shopping experience of DECERLE.

Where appropriate, this processing may be based on our legitimate interests in operating and improving our business.

Marketing and Advertising

Where permitted by law, we may use your information to send you promotional communications by email, text or other channels and to provide or measure relevant advertising.

Where consent is required, we will obtain your consent before sending such communications or using information for the relevant advertising purpose.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those emails.

Security and Fraud Prevention

We may process personal information where necessary to:

  • Verify transactions
  • Protect customer accounts
  • Maintain the security of our website
  • Detect and prevent fraud
  • Investigate suspicious activity
  • Prevent misuse of our Services

This processing may be necessary for our legitimate interests in protecting DECERLE and our customers, as well as to comply with legal obligations.

Communicating With You

We use your information to respond to enquiries, provide customer service, send information about your orders and maintain our relationship with you.

Legal and Regulatory Obligations

We may process personal information where necessary to:

  • Comply with applicable laws and regulations
  • Maintain legally required records
  • Respond to valid requests from authorities or regulators
  • Establish, exercise or defend legal claims
  • Resolve disputes
  • Enforce our terms, policies and agreements

How We Share Your Information

We may share personal information with third parties where reasonably necessary to operate DECERLE and provide our Services.

These may include:

  • Shopify and technology providers that provide the infrastructure required to operate our online store.
  • Payment providers that process customer payments and transactions.
  • Shipping, logistics and fulfilment providers that help prepare and deliver orders.
  • Customer service providers that help us respond to customer enquiries.
  • IT, hosting, cloud storage and security providers that support our technical infrastructure.
  • Analytics providers that help us understand how our Services are used.
  • Marketing and advertising partners, where permitted by law and subject to your applicable privacy choices.
  • Professional advisers, such as accountants, legal advisers or other consultants where reasonably necessary.
  • Government bodies, regulators or law enforcement agencies where disclosure is required or permitted by law.

We may also share information where you specifically direct us to do so or provide your consent.

If DECERLE or Don Collective is involved in a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, personal information may be transferred as part of that transaction where permitted by law.

Relationship with Shopify

DECERLE's online store is hosted and powered by Shopify.

Shopify collects and processes certain information about how you access and use our store in order to provide and improve its services.

Information you provide through DECERLE may therefore be transmitted to and processed by Shopify and its service providers, including in countries outside the country in which you live.

Certain Shopify features may use information from your interactions with DECERLE, other Shopify merchants and Shopify itself to provide enhanced shopping, analytics or advertising functionality.

For certain processing activities, Shopify may act independently as a data controller and is responsible for handling applicable privacy rights relating to that processing.

For more information about how Shopify processes consumer information, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

Cookies and Similar Technologies

DECERLE and our service providers may use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our Services, improve website functionality and, where permitted, support advertising and marketing activities.

Some cookies are necessary for the website to function correctly.

Where required by applicable law, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage applicable cookie preferences through the cookie controls available on our website and through your browser settings.

Disabling certain cookies may affect the functionality or performance of parts of our website.

Third-Party Websites and Links

Our Services may contain links to websites, applications or platforms operated by third parties.

If you follow a link to a third-party service, its own privacy and security practices will apply.

DECERLE does not control these third-party services and is not responsible for their privacy practices, security or the accuracy of information they provide.

We recommend reviewing the privacy policies of third-party services before providing personal information to them.

The inclusion of a third-party link does not necessarily mean that DECERLE endorses that third party or its services.

Children's Privacy

DECERLE's Services are not intended for children, and we do not knowingly collect personal information from children under the applicable age of consent or majority in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at info@decerle.com so that we can review the matter and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of children under the age of 16 for targeted advertising purposes.

Security and Data Retention

We use reasonable administrative, technical and organisational measures designed to protect the personal information we process.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

For this reason, please avoid sending sensitive or confidential information to us through unsecured communication channels.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The length of time we retain information depends on factors including:

  • How long your customer account remains active
  • How long we need the information to fulfil orders and provide customer service
  • Applicable tax, accounting and legal requirements
  • Fraud prevention and security requirements
  • The need to resolve disputes
  • The need to establish, exercise or defend legal claims
  • The enforcement of our agreements and policies

Once personal information is no longer reasonably required, we may delete or anonymise it, subject to applicable legal obligations.

Your Rights and Choices

Depending on where you live and subject to applicable law, you may have rights regarding your personal information.

These may include:

  • Right of access — you may request information about the personal information we hold about you and request a copy.
  • Right to rectification — you may ask us to correct personal information that is inaccurate or incomplete.
  • Right to erasure — in certain circumstances, you may request that we delete your personal information.
  • Right to restrict processing — in certain circumstances, you may ask us to limit how we process your information.
  • Right to data portability — in certain circumstances, you may request a copy of information you provided to us in a structured, commonly used and machine-readable format.
  • Right to object — you may have the right to object to certain processing carried out on the basis of legitimate interests or for direct marketing.
  • Right to withdraw consent — where we rely on your consent, you may withdraw that consent at any time. This does not affect the lawfulness of processing that took place before consent was withdrawn.
  • Marketing preferences — you may unsubscribe from promotional emails at any time by selecting the unsubscribe option in the relevant message.

Please note that these rights are not absolute and may be subject to conditions or exemptions under applicable law.

To exercise your rights, contact us at info@decerle.com.

We may need to verify your identity before completing a request.

You may also authorise another person to submit a request on your behalf where permitted by applicable law.

We will not discriminate against you for exercising your privacy rights and will respond within the timeframe required by applicable law.

Complaints

If you have concerns about how DECERLE processes your personal information, we encourage you to contact us first at info@decerle.com so that we can review and address your concern.

If you are located in the United Kingdom, you may also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

If you are located in the European Economic Area, you may have the right to lodge a complaint with the competent data protection authority in your country.

International Data Transfers

DECERLE uses service providers and technology partners that may process personal information in countries other than the country in which you live.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable data protection requirements.

Where required, this may include relying on:

  • An applicable adequacy decision or adequacy regulation
  • The UK International Data Transfer Agreement or UK Addendum
  • European Commission Standard Contractual Clauses
  • Other legally recognised safeguards for international transfers

You may contact us at info@decerle.com if you would like further information about the safeguards applicable to international transfers of your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, business practices, technology, legal requirements or regulatory obligations.

When changes are made, we will publish the revised Privacy Policy on this page and update the "Last updated" date above.

Where required by law, we will also provide additional notice about material changes.

We recommend reviewing this Privacy Policy periodically.

Contact & Company Details

Store name: DECERLE
Trade name: Decerle
Company name: Don Collective
Warehouse address: Rainsford Road, London NW10 7FW, United Kingdom
Business address: Ruiterweg 22, 1251 ZZ Laren, The Netherlands
VAT number: NL005509985B03
Company registration number: 42119080
Phone: +44 20 3807 1492
Email: info@decerle.com

Customer Support Hours

Monday – Friday: 09:00 – 17:00 (GMT)
Saturday – Sunday: 11:00 – 16:00 (GMT)

We aim to respond to all enquiries within 24 hours.